Anyone who uses Twitter can watch the entire first episode of Apple’s sci-fi, dystopian television show “Silo” for free. The move comes three days before the season finale of the show is scheduled to air on the streaming service.
A community lives underground in a toxic future in the show Silo, which was recently renewed for a second season. The show depends on the sci-fi novel “Fleece” composed by American creator Hugh Howey.
The move is a way for Apple to garner excitement for one of its popular shows by letting people watch it for free in the hopes that they get hooked on it and sign up for an Apple TV+ subscription. The concept isn’t new, as networks have done the same in the past by uploading pilot episodes on YouTube.
Apple has decided to promote its show in advance of its season finale by taking advantage of Twitter’s recent decision to allow subscribers to upload videos that are longer. With this move, Apple may be kicking off a trend that may eventually spread to other businesses.
