Apple TV+ Finally Lands on Android—What You Need to Know

Apple has officially released its Apple TV+ app for Android devices, marking a rare move with the aid of using the company to increase its services beyond its own ecosystem. The new release, to be had beginning Wednesday, lets in Android customers to access Apple`s developing library of original shows and movies.

Historically, Apple has been selective about bringing its apps to Android, focusing by and large on iOS and MacOS. However, the release of Apple TV+ on Google`s cellular platform signals a strategic shift. Rather than proscribing its streaming carrier to Apple devices, the enterprise is prioritizing increase in its Services division with the aid of using making its content material accessible to a wider audience.

While Apple dominates the U.S. smartphone market, Android stays the worldwide leader, accounting for about 72% of all mobile devices, in keeping with Statcounter. By increasing to Android, Apple is tapping right into a huge user base, similarly strengthening its role in the highly competitive streaming industry.

Apple`s Services division, the company`s second-biggest sales circulate after iPhone sales, reached an impressive $a hundred billion annual run rate last year. This section consists of a wide variety of offerings, from iCloud subscriptions and advertising sales to AppleCare warranties, Apple Pay transaction fees, and profitable search agreements with Google.

Among Apple`s developing portfolio of services, Apple TV+ has emerged as a key player, best recognized for hit shows like Ted Lasso and Severance. The platform additionally streams live sports, such as Major League Soccer and Major League Baseball.

Although Apple has by no means publicly shared Apple TV+ viewership figures, Nielsen estimates recommend it represents a small part of general TV consumption in the U.S. The carrier costs $10 in step with month and is also available in bundled plans that include iCloud storage, Apple Music, and different Apple subscriptions.

Apple has historically been reluctant to increase apps for Android, with best a handful of niche exceptions. The remaining principal carrier Apple introduced to Google`s platform became Apple Music, released almost a decade ago. Now, with Apple TV+ available for download at the Google Play Store, Android customers can sign up and pay the use of their Google accounts. While Apple did now no longer expose the terms of its revenue-sharing arrangement with Google, each companies generally take a 15% fee on streaming service billings made via their respective app stores.