Binance today announced the launch of the global “Be Binance” campaign to celebrate the company’s seventh anniversary. The milestone celebration will be shared with over 200 million users around the world.
The “Be Binance” campaign includes a wide range of activities, including in-person meetings, virtual gatherings, dynamic social media contests, and exclusive promotions, all aimed at highlighting the critical role of community engagement in the advancement and adoption of the blockchain industry.
Various events will be held in 19 countries around the world, with outdoor events in many cities, including the United Arab Emirates, Australia, New Zealand, Bulgaria, Spain, and Benin. Binance says these events will transform streets and beaches into vibrant hubs of activity filled with music, games, and interactive festivities designed to appeal to both crypto enthusiasts and those curious about crypto.
“‘Be Binance’ is a celebration of our community’s incredible support over seven remarkable years,” said Rachel Conlan, Chief Marketing Officer at Binance.
To celebrate its seventh anniversary, Binance is also launching exciting giveaways across social media and community channels, including Binance Square.
Users are invited to share what “Be Binance” means to them, answer daily questions, share birthday wishes and favorite Binance memories for a chance to win $7,000 worth of BNB token vouchers, Binance swag, and more.
Staying true to its mission of promoting crypto education, Binance Academy will invite users to take part in the 7YA Product Guide Learning Week starting on July 9th. During this event, users will have the chance to complete educational missions and share rewards of up to 77 BNB. Additionally, users can also take short Learn & Earn courses on Binance P2P, Binance Copy Trading, and Binance Airdrop Portal to earn a share of an additional 7 BNB reward pool.