Chick-fil-A intends to leverage a new streaming service to drive customers to its more than 3,000 restaurants in an effort to satisfy their wants for both family entertainment and food.
A program designed to allow “parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in-between,” Chick-fil-A announced on Monday that it will debut Chick-fil-A Play on November 18.
In addition to scripted podcasts like Hidden Island, food shows, interactive stories, and a number of unique animation series including Evergreen Hills and Chick-fil-A Cows, Chick-fil-A will launch the free service.
Dustin Britt, executive director of brand strategy for the Atlanta-based firm, said in a statement that “whether inside our restaurants and play areas, or through our Kids Meals, hospitality and fun have always been at the core of the Chick-fil-A family experience.” “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining ‘Play’ for our Guests, in a unique way through entertainment that really encourages time together.”
In addition to selling branded goods, Chick-fil-A is the third-largest restaurant chain in the United States by sales.
This effort is not the company’s first attempt to demonstrate its abilities in the non-food industry. As part of its “Stories of Evergreen Hills” series, Chick-fil-A has been posting animated videos on YouTube over the holidays for the past five years.