The so-called Formula 1 Channel is intended to be a 24/7 streaming channel where U.S. viewers can access race replays and highlights from F1, F2, F3 and F1 Academy.
We also have regular content, such as reruns of classic Grand Prix and racing documentaries.
The new channel, which has no subscription but is supported by advertising, is scheduled to begin broadcasting ahead of next week’s Miami Grand Prix, the first of three US rounds on the 2024 calendar.
F1 says the channel is operated by partner C15 Studio and distributed on platforms including Samsung TV Plus, Amazon Freevee, and Pluto TV.
“Formula 1 Channel is Formula 1’s latest development, designed to evolve and enhance the content experience for fans,” said Ian Holmes, Director of Media Rights and Content Creation, Formula 1.
“This service caters to the diverse viewing habits of our USA fanbase and serves as a great entry point for new fans into the sport, through strong curated programming, which aims to showcase the drama of F1.
“Together with C15 Studio, we hope to develop the Formula 1 Channel into an industry-leading product, that serves alongside our existing live broadcast offering with ESPN and F1 TV, to give fans a truly comprehensive F1 experience 24 hours a day, seven days a week.”
Content on F1’s 24/7 streaming service has been carefully selected to avoid contact with rights holder ESPN, whose current contract to broadcast F1 in the country runs until the end of 2025. F1 also operates a direct-to-consumer service called F1 TV in the United States.
Because of this, the broadcast of the weekend’s final race will be delayed by 5 days and he will be available to watch on the F1 channel.
F1 added in a statement that the creation of its own FAST channel, which stands for free ad-supported streaming TV, “reflects the latest television trends amongst fans in the USA”.
Liberty Media, the owners of F1, have worked hard to grow the series in this country since taking over in 2017. In recent years, Austin has joined Miami and Las Vegas in a massive marketing and social media push.