Artificial intelligence is revolutionizing many fields, including marketing. To expand your reach and connect with customers, artificial intelligence tools can help you automate marketing tasks, interpret customer behavior and trends, and predict marketing campaign results.
What is AI marketing?
AI marketing uses artificial intelligence technologies and models to inform marketing strategies. Using a data-driven approach, AI can help marketers gain a deeper understanding of their target audience to create more effective digital marketing campaigns. AI tools can also help marketing teams plan and execute their work by automating tasks, conducting market research, and creating content.
Marketers have adopted AI in their work. A 2023 Instapage survey of more than 200 marketing and advertising professionals found that 95.8% of respondents use AI, with 55% saying AI tools are now part of their workflows. Marketing teams primarily use AI for social media, ideation, and content creation.
How to Use AI in Marketing
AI marketing tools can enhance your marketing efforts in several ways:
Ad Targeting-
AI algorithms can be effective in helping you place your ads in front of your target audience. Every time Google has ad space available, the company runs an auction to decide what to display. AI-powered marketing tools can determine optimal ad placement through predictive modeling (predictions based on past user patterns) and real-time bidding (instant impression analysis).
Workflow automation-
Even simple marketing tasks take time. AI can automate tasks like scheduling social media posts, sending email campaigns, and generating analytics reports.
Marketers have adopted AI in their work. A 2023 Instapage survey of more than 200 marketing and advertising professionals found that 95.8% of respondents use AI, with 55% saying AI tools are now part of their workflows. Marketing teams primarily use AI for social media, ideation, and content creation.
How to Use AI in Marketing
AI marketing tools can enhance your marketing efforts in several ways:
Ad Targeting-
AI algorithms can be effective in helping you place your ads in front of your target audience. Every time Google has ad space available, the company runs an auction to decide what to display. AI-powered marketing tools can determine optimal ad placement through predictive modeling (predictions based on past user patterns) and real-time bidding (instant impression analysis).
Workflow automation-
Even simple marketing tasks take time. AI can automate tasks like scheduling social media posts, sending email campaigns, and generating analytics reports.
Benefits of Marketing with AI
Here are some benefits of using AI in marketing:
Improved customer experience-
AI can target the audience that will find your offerings most useful, potentially leading to higher levels of engagement and conversion. Additionally, AI-powered chatbots provide 24/7 support, ensuring customers can reach you when they need help, not just during business hours.
Stronger campaigns-
AI can analyze large-scale data sets, such as sales growth over time. This can help you make data-driven decisions, leading to better campaign performance. For example, if AI detects an increase in impressions when you publish humorous posts on social media, you can find more opportunities to create funny marketing content.
Productivity-
AI automates tasks like sending emails to prospects. While these responsibilities are vital to the success of your business, they can be time-consuming. AI can take over these tasks so you can focus on other areas like brainstorming.
Tips for Using AI in Marketing
Here are some tips to make the most of AI in your marketing organization:
Define your goals-
Define your marketing goals so you can choose the most suitable AI tools. Knowing whether you want to improve lead generation, increase customer retention, or optimize ad spend will help you find the most suitable AI marketing tool.
Scale at your own pace-
Instead of overhauling your entire marketing strategy overnight with AI, start small. Try out a campaign to see the effectiveness of the tool and identify which areas need improvement. After you’ve solved any problems in a small project, you can expand it by introducing AI into different marketing channels.
Be flexible-
The AI marketing space is constantly evolving: new tools and trends are shaping the market. Be prepared to adapt your strategies as new technologies emerge and customer expectations change.
Add a human touch-
Artificial intelligence complements your job as a marketer. You can use AI in a variety of ways—data analysis, automation, and goal setting—but it’s important to use it to create campaigns that feel authentic and resonate with your target audience.