How to Grow Your Online Business Globally

In today’s digital age, the ability for businesses to expand beyond local borders and enter international markets can provide the foundation for unparalleled growth and opportunity.

For Trinidad and Tobago entrepreneurs, knowing how to use e-commerce effectively is key to making sales both locally and globally.

With constant cry from the population that the economy is not where it should be, the small business community needs to start learning about e-commerce and adopting the right tools and strategies to pave the way for participation in the global economy.

It’s 2024 and we have everything you need to sell and ship internationally. The biggest challenge is you, the business owner.

Are you ready to learn new ways of doing business? Are you ready to improve your skills? Are you determined not to give up, even when things are constantly changing in the digital space and major changes can happen overnight and you need to stay constantly updated?

If you answered yes, then keep reading.

This guide provides local entrepreneurs with a roadmap to harness the power of e-commerce, expand their reach, and effectively scale their operations.

Let’s break it down into what you need:

Website: The heart of your ecommerce strategy

The foundation of any ecommerce business is your website. It acts as your digital storefront, giving you full control over how you present your products and interact with your customers.

A well-designed website should be user-friendly, mobile-friendly, and visually appealing to ensure a seamless shopping experience.

You can use platforms such as WordPress, Wix, Shopify, and Squarespace. The most important thing to look out for when choosing a platform is which payment processors work with these platforms.

Choosing the Right Payment Processor

You need a reliable payment processor to process your transactions. Here are the options available:

– WiPay, First Atlantic Commerce, PayWise: Each payment gateway is connected to different website platforms. So, make sure to visit the website of each payment gateway.

– PayPal: This is the number one payment gateway in the world and is integrated with all possible website solutions and other payment processing tools.

To receive payments from PayPal, you need a Visa debit card from JMMB, PSCU, Venture or Rhand Credit Union.

PayPal only deposits amounts to Visa credit cards and not Linx or Mastercard credit cards.

Wise can also be connected to digital bank accounts, so you can add any bank account (personal/corporate) and Wise can direct funds to those accounts.

– Stripe: Although based in the US, it offers a seamless checkout experience if you register your business there, making it a reliable option.

– Payment Link: Business owners who primarily use social media to sell should consider local bank e-commerce services (FCB Eazy Biz, Republic EPay, Scotiabank Ecom+).

These services often offer basic plans starting at around $100 that provide payment links that can be easily integrated with social media and direct messaging platforms.

The Payment Link service allows you to create a product. Enter a description and price, and a link will be generated. When a customer clicks on the link, they will be redirected to a payment page where they can pay with a local debit or credit card.

You can add these products to your social media accounts, send them via WhatsApp or add them to your WhatsApp Business Catalog.

Logistics: Shipping and Delivery Solutions

For local deliveries, consider services like O-deliver and CSF Couriers, which provide reliable, timely deliveries throughout Trinidad and Tobago, ensuring your products reach your customers efficiently.

For international orders, partnerships with global carriers like DHL are invaluable. Integrating these platforms into your website allows for smooth logistics and customer service from order to delivery.

Integrated E-Commerce Solutions

Caribbean entrepreneurs are particularly turning to the US and Canadian markets for comprehensive solutions that include digital storefronts, payment processing, and delivery platforms such as Caribshopper. These platforms handle the complexities of handling cross-border e-commerce, allowing you to focus on product development and marketing.

E-commerce opens up a world of opportunities for entrepreneurs. By building the right digital infrastructure, choosing the right payment gateways, and solving logistical challenges, local businesses can succeed not only in their home market but on a global scale. See how your company can grow beyond borders with these tools.