At McDonald’s, the Hamburglar has returned. However, it’s only for adults this time.
The famous McDonald’s family of figurines is making a comeback in a new adult Happy Meal that does, in fact, include the toys. Customers can start ordering a Cactus Plant Flea Market Box on October 3 that includes a Big Mac or 10-piece chicken McNuggets, fries, and a beverage. In order to go deeper into nostalgia, the streetwear company and the fast food chain collaborated on the meal.
The food will be presented in a box that has been particularly created to bring back memories of Happy Meals from the past. The toys come with updated versions of McDonald’s well-known characters like Grimace, Hamburglar, and Birdie as well as a brand-new character called Cactus Buddy.
According to Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, “We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans.”
Kanye West and Pharrell have made the streetwear company Cactus Plant Flea Market more well-known. According to Complex, its aesthetic is comprised of “fluid and eccentric combination” mixed with “playful graphic imagery.” Fans of the brand find great appeal in its mysterious origins. On the online market StockX, hoodies from the brand may fetch up to $1,000.
McDonald’s (MCD) has had success with its celebrity partnerships and frequently attributes them to increased sales. BTS, J Balvin, and Travis Scott have all collaborated in the past; the latter was so well-liked that food ran out.