Pepsi releases new Marshmallow soda flavor with Peeps for a limited edition

Pepsi has released a limited-edition flavor unlike to some other: Peeps.

The soda maker will join the exemplary kind of Pepsi Cola with the sweet, marshmallow flavors of the popular Easter candy, Peeps.

While trying to lift spirits and commencement the new spring season, Pepsi and Peeps reported their #HangingWithMyPEEPS sweepstakes beginning on Thursday. The contest, which ends on March 31, will allow fans to win a limited-edition three-pack of PEPSI x PEEPS.

The beverage may be available temporarily, yet fans will not be able to pick up the soda in the supermarket. All things considered, they’ll need to enter the sweepstakes.

“Fans can submit photos of themselves enjoying the spring with PEEPS® Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS,” according to a PepsiCo news release.

In addition to the limited-edition three-pack of sodas, Pepsi will award 10 grand prize victors with an collector’s package of PEPSI x PEEPS.

“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola,” said Todd Kaplan, VP of marketing at Pepsi.

Kaplan said the Peeps Pepsi cans will be accessible in three brilliant colors: Yellow, pink and blue.

Pepsi has released several unique flavor combinations in past years, including apple pie-flavored Pepsi, hot chocolate and even salted caramel.