Lunar observers and astronomers may investigate the night sky on May 4 and see the beginnings of a waning crescent moon.
Taco Bell, then again, simply sees a major taco.
In festival of Tuesday’s vaguely taco-shaped moon, Taco Bell is wanting to allow fans to chance to redeem a free crunchy taco between the hours of 8:00 p.m.–11:59 p.m. (local time) on May 4, or the entire day when ordered online or via the Taco Bell app.
Taco Bell is calling the giveaway its first “global campaign,” with the promotion accessible in more than 20 of the brand’s worldwide markets. The organization is likewise describing Tuesday’s waning crescent as both a “Taco Moon” and “a billboard the whole world can see,” as per an official statement gave for this present week.
“Taco Bell has been an established brand in the U.S. for nearly 60 years and we are thrilled by the accelerating fandom we’re seeing globally,” said Julie Felss Masino, president of Taco Bell International, in statement. “As we’re opening more and more restaurants internationally, we know the May 4 moon will take us to new ‘heights’ as we introduce ourselves to new future fans in a delicious way.”
Breaking news: the world is getting another lunar stage on 5/4. Gracious, and everybody’s getting a free Crunchy Taco too from 8 PM to 12 AM or all day through the app or online. #TacoMoon 🌮 🌓
— Taco Bell (@tacobell) April 29, 2021
As a part of the promotion, Taco Bell intends to give out more free tacos than its restaurants have at any point parted with in a single day. Taco Bell had recently given free tacos on numerous events in the midst of the pandemic, and once out of appreciation for Mookie Betts stealing a second base during Game 1 of the World Series between the Los Angeles Dodgers and the Tampa Bay Rays in Oct. 2020.
Fans who wish to redeem their free taco on May 4 should check with their local restaurants for availability and hours of operation. No purchase is necessary.
