The world of high school and college sports has been rocked by NIL deals, which permit amateur athletes to get payment for their name, likeness, and image. A number of athletes stand out because of the money they have earned in spite of being amateurs.
Check out the list below for the five college basketball players with the highest NIL valuations.
The top five college basketball players in 2024 according to NIL valuation
1. Guard Bronny James of the USC Trojans
Regardless of sport, Bronny James has the highest NIL valuation in both college basketball and the entire country. On3 values the Trojans guard at $5.8 million, with a NIL valuation.
After having a heart arrest in July, the son of future Naismith Memorial Basketball Hall of Famer LeBron James has only played in nine of the Trojans’ seventeen games. As a true freshman, he has averaged 5.2 points, 2.2 rebounds, 1.4 assists, 1.0 steals, and 0.1 blocks per game. James has made 34.8% of his field goals, 23.1% of his three-point shots, and 64.3% of his free-throw attempts.
2. LSU Tigers forward Angel Reese
In college basketball, Angel Reese has the second-highest Net Impact (NIL) valuation, ranking sixth nationally. The LSU Tigers forward is valued at $1.7 million, according to On3.
Reese has shot 50.6% from the field and 73.6% from the free-throw line this season, averaging 20.1 ppg, 11.5 rpg, 2.4 apg, 2.0 spg, and 0.7 bpg. During her four years in college, she shot 50.9% from the field and 70.3% from the free-throw line, averaging 18.9 ppg, 11.8 rpg, 1.9 apg, 1.6 spg, and 1.3 bpg.
3. Austin Peay Governors guard Hansel Enmanuel
In college basketball, Hansel Enmanuel has the third-highest NIL valuation, ranking him 15th overall in the country. The Austin Peay Governors guard is valued at $1.2 million by On3.
Enmanuel has shot 73.1% from the field this season and averages 2.2 ppg, 3.4 rpg, 0.4 apg, 0.6 spg, and 1.1 bpg. During his two years of college, he shot 63.5% from the floor and averaged 1.9 ppg, 2.3 rpg, 0.3 apg, 0.5 spg, and 0.7 bpg a game.
4. LSU Tigers guard Flau’jae Johnson
In college basketball, Flau’jae Johnson has the fourth-highest Net Innings (NIL) valuation, ranking 16th nationally. The LSU Tigers guard is valued at $1.1 million NIL, according to On3.
This season, Johnson has shot 51.8% from the field, 32.4% from three-point range, and 72.4% from the free-throw line while averaging 13.4 points, 5.9 rebounds, 2.4 assists, 2.5 steals, and 0.9 rebounds a game.
During her two years of college, she shot 45.5% from the field, 32.8% from three-point range, and 70.6% from the free-throw line, averaging 11.8 ppg, 5.9 rpg, 2.0 apg, 1.6 spg, and 0.8 bpg.
5. Guard Jared McCain of the Duke Blue Devils
Jared McCain is ranked 19th in the US and fifth in college basketball in terms of NIL valuation. The Duke Blue Devils guard is valued at $1.0 million, according to On3.
McCain has scored 11.7 ppg, 4.1 rpg, 1.7 apg, and 0.9 spg a game as a true freshman. He has made 84.0% of his free throws, 42.0% of his three-point shots, and 44.9% of his field goals.
