Titan OS Partners with Sony Pictures Entertainment to Launch Sony One Channels: ‘Big Step for Us’

In order to launch Sony One Channels, Titan OS has partnered with Sony Pictures Entertainment.

During its first Content Partners Summit at Mipcom on Tuesday, CEO Jacinto Roca announced that the company will expand its content to over 9 million households in Europe by launching the Sony One FAST channel portfolio on a select number of Sony Android TVs and Philips Smart TVs that are already running Titan OS.

“It’s a big step for us. I always say it’s a marathon. We still have many kilometers to run, but we are working very hard and the opportunities are just getting bigger.”

In January 2024, Titan OS—which has its headquarters in Barcelona and branches in Amsterdam and Taipei—was introduced as a replacement for smart TVs that lacked proprietary software. Creating software and solutions to “unleash the full potential of connected TV” is its area of expertise.

The Titan OS FAST channel portfolio will now include eight channels thanks to the new partnership. Genre and single-IP channels with feeds tailored to European markets are part of the Sony One offering.

According to the statement, viewers will get access to a “24/7 schedule of popular TV shows and movies,” such as Sony One Shark Tank, Thriller TV, Faves, Comedy HITS, Action HITS, Dragon’s Den, Blacklist, and Sony One Comedy TV.

“Viewers will be able to easily find and enjoy the Sony Pictures shows and movies they love through our personalized TV experience,” Roca continued. This partnership not only improves the caliber of content on our platform and broadens the audience for Sony One, but it also makes it simpler for fans to watch their favorite shows.

To further grow our ad-supported Sony One channels in Europe, we are thrilled to collaborate with Titan OS, said Tiina Piirsoo, Vice President of Business Development & Global FAST Strategy at Sony Pictures Entertainment. Our film and television library may reach a wider audience by taking use of the exciting potential presented by the linked TV environment.

Panelists at the MipCom event, such as Richard Young, Managing Director of History Hit & FAST at Little Dot Studios, and Maxime Carboni, Chief Business Officer at Euronews, stated: “You need to have a close relationship with the platforms. That’s the first point of entry into the channels and they are introducing them to the consumers,” he noted – further opened up about Titan OS. Which combines “the brain of the digital and the beauty of traditional TV.” according to VP of marketing Tobi Pfalzgraf.

“We are ‘the’ independent operating system for connected TV. It makes it easier for the user to discover content, spend less time searching and more time watching. We’re helping our advertising partners to reconnect to relevant and hard to reach audiences again, audiences which are now so scattered across different applications,” he said, kicking off the presentations.

Monetization techniques in the context of CTV [connected TV] were also discussed as the attendees delved into the benefits of using homepage banners, metadata to improve search and personalized suggestions, and the “smooth” onboarding process for releasing content.

Collaborations with local sales teams and collaborations with leading local sales houses in the major European areas are also essential, even if the Electronic Programming Guide (EPG) was cited as a “key entry point” for increasing the discoverability of the channels.

Teresa López, CEO and co-founder of Love TV Channels, a Barcelona-based startup with 19 thematic TV channels and two more planned before the year ends, two more will be added before the end of the year, expanding its portfolio with news and music – said: “It’s important to have a close relationship with the team. We can share with them what we are promoting every month and we create homepage banners. Every month, we are highlighting new content. And it gives very good results.”

While Judith Díaz (Director of Content Partnerships), Rick Fens (Director of Business Development), and Jessica Lund (Director of Product) discussed working with partners, Titan’s own Lucas Llop (VP of Advertising) brought up in-stream video ads as another helpful tool to boost visibility and monetize traffic.

“One of the key words is personalization,” said Lund. “We learn a lot, also by partnering with all of you. We can define things together. ‘Together’ is another key word. We include our partners in the development of our supported tools.”

Maxime Carboni also urged for greater transparency in the sector, saying, “Data is an underestimated asset,” as the company pledged to be “transparent and sustainable,” according to Lund.

Silvio Garavoglia, Mediaset Infinity’s Head of Marketing and Monetization, stated:

“We have to bear in mind something important: We are not necessary. We can’t be too demanding towards a customer. We can’t ask them to download the app, subscribe. It’s too much and the customer is probably already watching something else. It’s important to be easily discovered.”

He added: “In our industry, we have a mantra: Content is king. But if you can’t reach the audience, you are a king without a kingdom.”