Email marketing is a highly effective tactic that every business, large or small, should include in their digital marketing strategy. But what if you don’t have an email list? It’s easy; just create one.
Building and growing an email list from scratch can be time-consuming, but using various strategies can significantly speed up the process. Remember, the goal is quality, not quantity.
Here are seven tips to get you started:
1: Create a valuable lead magnet
Create a lead magnet, such as a guide, eBook, or industry report that addresses your audience’s consulting needs, concerns, or problem-solving. This valuable content should be substantial enough to entice them to exchange it for an email address.
2: Add a simple sign-up form to your website
Place a simple sign-up form in a visible location on your website, such as the top of your sidebar, after your blog posts, or in your footer. Use compelling copy to highlight the benefits of signing up. You can even create a dedicated landing page focused solely on the benefits of signing up to your list.
3: Promote your subscriber list on social media
Promote your email list frequently on social media sites where members of your target audience are present. Give readers a sneak peek at what is coming up in your email by sharing excerpts. In order to connect with your readers, highlight the special benefits that your emails offer.
4: Motivate your subscribers
Offer a compelling incentive to subscribe right away, like a discount code or free shipping on your first order. Make sure the incentive fits your business model and appeals to your target audience.
5: Host webinars and online events
Organize informative sessions on topics relevant to your audience and promote these events on your social channels. Offer free access in exchange for email registration. Stay in touch with attendees after the event to provide additional value and encourage them to subscribe again.
6: Collect registrations at physical events
If you’re attending a trade show or hosting a physical event, have tablets or a registration list on hand where you can collect email addresses. Train your employees to explain the benefits of a subscription so attendees can easily see the value. Offer small incentives like a free trial or exclusive content to encourage them to sign up right away.
7: Use your other marketing materials
Include opt-in options in your physical marketing materials like flyers, business cards, and product packaging. Insert a QR code that leads directly to a sign-up form, bridging the gap between offline marketing and digital list building. This helps capture email addresses from a variety of touch points.
Email marketing is an effective strategy for businesses of all sizes. Dedicated email hosting allows you to engage with your subscribers before you even launch your website. This service helps you maintain a professional image, ensure reliable email delivery, and protect your sender reputation. This provides a solid foundation for your email marketing campaigns.
