VMAs 2024: MTV Achieve Largest Multi-Network Audience in Four Years

The 2024 MTV Video Music Awards, once again energized by Taylor Swift and her string of major wins, drew its largest audience in four years.

Wednesday’s ceremony, hosted by Megan Thee Stallion, reached 3.11 million viewers during its premiere broadcast across 13 networks, up 25% from last year, according to early Nielsen data. When repeats were factored in, the audience grew 8% to 4.09 million from last year’s 3.78 million.

In addition to MTV, the show was also simulcast on BET, BET Her, CMT, Comedy Central, Logo, MTV2, Nickelodeon, Paramount Network, Pop, TV Land and VH1.

Paramount Global also saw 66.7 million social interactions, clearly better than the Super Bowl and surpassed only by Tuesday’s 2024 presidential debate between Vice President Kamala Harris and former President Donald Trump. This is the most “social” VMA broadcast ever.

To put that number in perspective, last year the company announced that the show generated 46 million social impressions.

Swift, who was nominated in 10 categories, led the ceremony with five wins in total, including Artist of the Year and Video of the Year for her duet with Post Malone, “Fortnite.” Other award winners included Ariana Grande, Eminem, Megan Thee Stallion and SZA. Sabrina Carpenter won Song of the Year (“Espresso”) and Chapel Lawn won Best New Artist.

Meanwhile, Katy Perry won this year’s Michael Jackson Video Vanguard Award. She also won for Most Iconic Performance.

See the full list of MTV Video Music Award winners below.

Michael Jackson Video Vanguard Award

Katy Perry

Best Alternative

Benson Boone – ‘Beautiful Things’ – Night Street Records, Inc. / Warner Records

VMAs Most Iconic Performance

Katy Perry – ‘Roar’ (2013, live from Empire-Fulton Ferry Park)

Best Trending Video

Megan Thee Stallion ft. Yuki Chiba – ‘Mamushi’ – Hot Girl Productions

Song of Summer

Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records

Best Rock

Lenny Kravitz – ‘Human’ – 2024 Roxie Records Inc. under exclusive license to BMG Rights Management GmbH

Best Collaboration

Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records

Best Afrobeats

Tyla – ‘Water’ – FAX Records / Epic Records

Song of the Year

Sabrina Carpenter – ‘Espresso’ – Island

Artist of the Year

Taylor Swift – Republic Records

Best Pop

Taylor Swift – Republic Records

Best R&B

SZA – ‘Snooze’ – Top Dawg Entertainment / RCA Records

Video for Good

Billie Eilish – ‘What Was I Made For (From The Motion Picture Barbie)’ – Darkroom / Interscope Records

Best Cinematography

Ariana Grande – ‘we can’t be friends (wait for your love)’ – Republic Records – Cinematography by Anatol Trofimov

Best Art Direction

Megan Thee Stallion – ‘BOA’ – Hot Girl Productions – Art Direction by Brittany Porter

Best Direction

Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records – Directed by Taylor Swift

Best Editing

Taylor Swift ft. Post Malone – ‘Fortnight’ – Republic Records – Editing by Chancler Haynes

Best Choreography

Dua Lipa – ‘Houdini’ – Warner Records – Choreography by Charm La’Donna

Best Visual Effects

Eminem – ‘Houdini’ – Shady / Aftermath / Interscope Records – Visual Effects by Synapse Virtual Production, Louise Lee, Rich Lee, Metaphysic, Flawless Post

Best Hip-Hop